Let's talk
LIVE
A family friendly immersive experience, The Teatro at Montecasino, December school holidays 2026
In association with Gallo Music Africa & Howard Events
Scroll
A magical opportunity to connect with families
One headline brand.
A sold-out December
at The Teatro.
An exceptional opportunity for a headline brand to partner with a proven, high-performing children's theatre production during the peak December holiday season, at the prestigious Teatro at Montecasino.
The Show
Beautiful Creatures Live, a trusted South African children's brand
The Season
December school holidays, peak family leisure period
The Venue
The Teatro, Montecasino, premium, world-class theatre
Why Beautiful Creatures
3,000+
family attendees, parents with young children, the household decision-makers
Since 2004
two decades of "parent-friendly" entertainment, with a history of sold-out shows
Gold & Platinum
selling music, published books, and a loyal, growing multi-generational audience
100 years
of Gallo Music Africa behind the brand, the centenary of Africa's Original Soundtrack
We have done this before
Sold-out seasons at this very venue
This is not just sponsorship.
It is immersion.
Direct, joyful engagement with families, in the theatre, in the foyer, and in the songs they take home.
About Beautiful Creatures
Music, storytelling and meaningful themes, entertainment children love and grown-ups respect.
Align your brand with
Creativity & imagination
Original songs, vivid characters and storytelling that sparks young minds.
Diversity & inclusion
A proudly South African brand celebrating the continent's voices and rhythms.
Environmental awareness
Conservation and care for wildlife, woven through every show.
Positive family experiences
Shared memories that connect parents and children, and your brand to both.
Headline / presenting sponsor
What your brand gets
Brand visibility
Prominent inclusion across all media, Montecasino advertising platforms, in-theatre branding and a full-page programme advert.
Marketing integration
Social media campaigns, editorial and PR exposure, radio and media participation.
Experiential activation
Exclusive foyer activation space, direct, immersive engagement with families.
Talent access
Use of cast for agreed campaigns and co-created branded content.
Expansion potential
Rollout into other regions and an extended campaign lifecycle beyond the season.
Media & promotion
A multi-channel campaign drives awareness and attendance
Built in brand engagement
Interactive play zones
Branded photo moments with the characters
Product sampling
Competitions and giveaways
Educational installations linked to the show
Each concept tailored for maximum engagement and measurable impact
Beautiful Creatures' collection
Merch families take home
Totes, backpacks, bottles and tees carry the Creatures into daily life, and a co-branded range can carry your brand right alongside them.
Return on investment
Direct access
to a targeted family audience at the moment they're most engaged
Emotional
brand association with joy, trust and shared family memories
High-frequency
exposure across the season and its full media campaign
Measurable
engagement through activations, competitions and campaign analytics
The partner ecosystem
A full machine behind the brand: funding, network, mobile and video
Anchor partner
Gallo Music Africa
Powering the initiative
The Music Arena
Mobile music partner
Content Connect Africa
Video distribution
Viva Nation
Live production: Howard Events
Let's build, as a team.
Antos Stella
Office Details
+27 11 646 6048The Music Arena, 1st Floor Paragon Building, 33 Fricker Rd, Illovo, Johannesburg 2196
Beautiful Creatures Live · The Teatro at Montecasino · December 2026 · In association with Gallo Music Africa & Howard Events